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Infographics have become an integral part of our digital content consumption, providing a visually appealing and efficient way to convey complex information. In 2021, as we move forward in the digital era, there are several emerging trends in infographic design that are gaining traction. In this article, we will delve into what’s hot and what’s not in infographic design for this year.
Hot: Minimalism and Simplicity
Minimalism has been a significant trend in design across various mediums, and infographics are no exception. In 2021, the focus is on decluttering and offering a clean, aesthetically pleasing visual experience. Designers are using simple shapes, clean lines, and ample white space to deliver information concisely. By eliminating unnecessary elements, infographics communicate their message effectively and allow readers to focus on the essential data.
Hot: Bold and Vibrant Colors
2021 is all about embracing vibrant and bold colors in infographic design. Instead of relying on traditional color palettes, designers are experimenting with eye-catching hues to create visually engaging infographics. Bright and saturated color combinations not only enhance the visual appeal but also help make information stand out, capturing the reader’s attention.
Hot: Data Visualization Techniques
Infographics are primarily meant to present data in an easy-to-understand format. And this year, designers are taking data visualization to the next level. Instead of sticking to basic bar or pie charts, they are exploring innovative ways to showcase information. From flowcharts and timelines to processes and interactive graphs, designers are using creative techniques to make data more visually appealing and engaging.
Hot: Custom Illustrations and Icons
Stock illustrations and icons have been a staple in infographic design, but in 2021, custom-made visuals are taking center stage. Designers are leveraging their creativity to craft unique and personalized illustrations that align with the brand’s identity and message. These illustrations add personality to the infographic and make it more memorable. Custom icons are also gaining popularity, as they offer a cohesive and distinctive visual language throughout the design.
Not: Cluttered Designs
Gone are the days of cluttered infographics overloaded with unnecessary information. Readers are looking for easily digestible content that can be understood at a glance. Designers are shifting away from cramming too much data into a single design and are instead opting for a more streamlined approach. Cluttered designs can overwhelm readers and dilute the impact of the infographic’s purpose.
Not: Lack of Mobile Optimization
With the increasing use of smartphones and tablets, it’s crucial for infographic designers to prioritize mobile optimization. Infographics that are not responsive or mobile-friendly can result in a poor user experience, causing readers to lose interest. Designers need to ensure that their creations are accessible and readable across various devices and screen sizes.
In conclusion, 2021 is witnessing some exciting trends in infographic design. The focus is on minimalism, bold colors, innovative data visualization techniques, and custom illustrations. On the other hand, cluttered designs and lack of mobile optimization are falling out of favor. By staying up-to-date with these trends and adapting their designs accordingly, infographic creators can deliver visually captivating and impactful content to their audience.
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