SEO, or search engine optimization, is the practice of optimizing a website or online content to increase its visibility and ranking in search engine results pages. (SERPs). In layman’s terms, SEO is making changes to your website or content so that search engines like Google can understand what it is and rank it higher in relevant search results.
The quality of content, the use of relevant keywords, the structure and organization of the website, and the number and quality of external links leading to the website are all factors that affect a website’s SEO. Website owners can improve their chances of ranking better on relevant SERPs by optimizing these factors, which can lead to more traffic, visibility, and conversion. However, since search engine algorithms are constantly changing and evolving, SEO is a long-term strategy that requires continuous effort and optimization.
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